Apple - iTunes - Beatles - Yesterday New Apple / iTunes Commercial

I don't have an itunes account, but I thought this commercial was brilliant, because with the older generation enjoying older generation music- - this will catch their eyes!

I know for my grandparents, who enjoy and love classic music, they see itunes commercials with all 'up beat' modern music, and shy away from the idea of owning an Ipod. Now, by using these marketing mechanisms I see a lot more people from older generations becoming interested in an Ipod!